Jeffrey is the founder and CEO, Partner at Transform Partners. He is a pioneer in using brand relevance and positioning as a key strategic driver for gaining leadership clarity, encouraging organizational alignment and generating stakeholder commitment in creating relevant brands and uncommon growth.

As a hands-on strategist, he has more than 20 years of experience in the healthcare economy working with leading companies including Aramark Healthcare, Abbott, American Medical Association, AT&T, Baxter, Healogics, University of Chicago Medicine, Hanger, Kellogg, Vitality and Sodexo Healthcare.

An entrepreneur at heart, his superpower is curiosity. He’s committed to asking the right questions, using that information to transform legacy organizations in healthcare, manufacturing, food services and hospitality and more. With a passion for helping early-stage innovators, healthcare companies going through M&A activity and legacy brands alike, Jeffrey supports leaders in aligning vision, strategy and brand to drive loyalty and relevancy. Before founding Transform Partners, he was a partner in the healthcare practice of Prophet, a global management consultancy, and the founder and CEO of Health Brand Group.

Jeffrey earned both his undergraduate degree and a master’s degree in marketing at the University of Illinois at Urbana-Champaign. He has served on profit and not-for-profit boards including the American Medical Association Foundation, Ember Foundation, The Center For Enriched Living, Craig Capital Management and the YellowBrick Foundation.