Reinventing a brand beyond products

‘Life in sight’


Viteyes had been providing eye supplements to support Advanced Macular Degeneration for years.

With a limited target audience and a sea of competitors, they knew it was time to reinvent themselves. Together we crafted a strategy that could take them beyond simply a purveyor of products to become a trusted resource, and extend their reach to anyone interested in protecting their sight. We gave them a vibrant consumer face and promise to support all of their customer to keep their lives in sight.

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