‘Human. Being.’

Psychoanalysis is misunderstood, and the Chicago Psychoanalytic Institute was on a mission to change that.

They needed a way to contemporize an 80-year-old organization, clarify its distinctions and share its approach with the world. We sat in a room with pioneers in the field, listening and learning about their core beliefs and the tremendous impact they make in the lives of so many. We learned that psychoanalysis is a powerful approach to helping people, families and communities that is sorely needed in today’s world. We learned that at its core, psychoanalysis is about human.being. and we helped the Institute’s leaders transform the way they expressed what they do and apply that new thinking to every aspect of their organization.